Volunteering in the West Midlands: Insights from our Commissioned Report

Volunteering plays a crucial role in events across the West Midlands, contributing to community engagement, skill development, and social impact. A report by FRY Creative, commissioned by the Birmingham 2022 Legacy Team, explores volunteering at events in the West Midlands. The report sheds light on common themes and learnings, aiming to improve events based volunteering not only in the West Midlands but also beyond.

The report provides valuable insights into volunteering at events in the West Midlands. By understanding volunteer motivations, tailoring engagement strategies, building trust, providing training, recognizing contributions, and promoting inclusivity, organisations can enhance the impact of events-based volunteering. Collaboration and knowledge-sharing among organisations further strengthen the volunteering ecosystem.

With the implementation of the report’s recommendations, events in the West Midlands and beyond can foster meaningful connections, empower individuals, and create lasting positive change.

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United By 2022 is the charity created to sustain the community legacy of the Birmingham 2022 Commonwealth Games. A global

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